王小卤 卤香毛豆（带壳）

评测依据

• review_count：45000
• rating_avg：4.7
• brand_reputation：0
• merchant_count：0
• price_range：[0,99]
• dimension：best_value
• sources：["京东","天猫","小红书","什么值得买"]
• time_range：{"from":"2026-06-25 16:53:26","to":"2026-06-25 16:53:26"}
• intros：{"brand_intro":"王小卤成立于2016年，总部位于北京，是中国卤味零食领域的新锐品牌，以\"虎皮凤爪\"爆款成名。品牌创始人王雄（花名\"王小卤\"）从互联网行业跨界进入食品领域，坚持\"用做互联网产品的思路做卤味\"。王小卤主打\"先炸后卤\"工艺，产品以软糯脱骨著称。品牌在2021年完成B轮融资，估值超10亿元。品控方面，王小卤采用自建工厂模式，确保每批次产品口味稳定，并承诺\"0添加防腐剂\"。","product_intro":"这款卤香毛豆延续了王小卤的\"先炸后卤\"工艺，毛豆经高温油炸后快速卤制，表皮微皱，口感外韧内糯。产品定位为\"高端卤味零食\"，每袋净含量180g，独立小包装。与竞品相比，王小卤的毛豆卤汁更浓稠，甜咸交织，带有明显的焦糖风味。适用场景包括下酒、追剧、露营等。品牌通过直播带货和社交媒体营销迅速走红，成为年轻消费者心中的\"网红毛豆\"。","key_specs":{"净含量":"180g/袋","保质期":"6个月","储存条件":"常温避光","主要原料":"毛豆、植物油、酿造酱油、冰糖、香辛料","口味类型":"甜辣卤香","适用人群":"年轻消费者、网红零食爱好者、重口味人群"}}
• alt_products：[{"product_name":"王小卤 卤香毛豆（带壳）","brand":"王小卤","model":"WXL-MD-005","price":22.9},{"product_name":"良品铺子 卤香毛豆（带壳）","brand":"良品铺子","model":"LZMD-001","price":19.9},{"product_name":"百草味 卤香毛豆（去壳）","brand":"百草味","model":"BCW-LMD-202","price":16.9}]
• kol_quotes：["@李佳琦：王小卤的毛豆，好吃到舔手指！","@吃货少女小鹿：这个毛豆我一次能吃完一整袋，根本停不下来。"]
• scoring_breakdown：[{"source":"word_of_mouth","score":90.6,"weight":0.35,"confidence":0.8,"details":{"source":"word_of_mouth_scores","summary":"用户评价极高，普遍认为\"口感独特\"，表皮微韧、内部软糯的质地受到好评。甜辣口味平衡得当，辣度适中，甜味突出，适合多数人。专业评测指出，油炸工艺使脂肪含量略高于同类（约8g/100g），但整体仍在可接受范围。小红书和抖音上大量博主自发推荐，称其为\"毛豆界的天花板\"。缺点是价格偏高，且部分用户认为甜味过重，掩盖了毛豆本身的味道。","source_count":4}},{"source":"objective","score":87.67060606060606,"weight":0.15,"confidence":0.5,"details":{"rating_avg":4.7,"price":22.9,"wom_score":90.6}},{"source":"user_review","score":94,"weight":0.4,"confidence":1,"details":{"rating_avg":4.7,"review_count":45000,"source":"product_reviews_aggregate"}},{"source":"expert","score":82,"weight":0.1,"confidence":0.6,"details":{"kol_count":2,"scored_count":2,"sample":["@李佳琦：王小卤的毛豆，好吃到舔手指！","@吃货少女小鹿：这个毛豆我一次能吃完一整袋，根本停不下来。"]}}]
• method_version：v2
• search_visual：null