《小马宋·营销实战案例课》

评测依据

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• intros：{"brand_intro":"小马宋是中国知名营销战略顾问，曾任奥美互动副创意总监、暴风魔镜创意合伙人。2016年创立独立咨询公司，服务过得到APP、熊猫不走蛋糕、古茗奶茶等品牌。以\"营销的营，是经营的营\"为核心主张，强调营销必须服务于商业增长。其公众号文章篇篇10万+，被业内称为\"最接地气的营销实战派\"。","product_intro":"该课程是小马宋从业20年的实战复盘，共25节视频，每节20-30分钟。内容涵盖\"品牌定位\"\"产品命名\"\"定价策略\"\"渠道设计\"四大模块，全部来自其亲自操盘的真实案例（如熊猫不走蛋糕从0到5亿的增长路径）。每节课后附\"行动清单\"，可直接套用。特别适合预算有限、追求ROI的中小企业主。","key_specs":["课程形式：视频+PDF案例手册","总时长：约600分钟（25节）","更新频率：一次性解锁+季度案例更新","适用人群：中小企业主、市场经理、创业者","配套服务：学员专属社群+每月直播答疑","有效期：购买后永久回看"]}
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