《修辞学发凡》（政治修辞篇）

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• intros：{"brand_intro":"商务印书馆是中国历史最悠久的现代出版机构，成立于1897年，以出版学术经典和工具书著称。其\"汉译世界学术名著丛书\"影响了几代学人。在政治学、语言学领域，商务印书馆坚持严谨的学术标准，被誉为\"中国学术出版的良心\"，多次获得国家图书奖。","product_intro":"本书是陈望道《修辞学发凡》的专题选编，聚焦政治话语中的修辞策略。从中国古代奏章、诏令到近现代政治演说，系统分析排比、隐喻、反问等修辞格在权力表达中的运用。书中特别收录了毛泽东、周恩来等领导人的演讲分析，是理解中国政治修辞传统的经典入门读物，语言通俗，案例丰富。","key_specs":{"对象":"中文系学生、政治学爱好者、基层公务员","参数1":"页数: 280页","参数2":"出版年份: 2021年（修订版）","参数3":"装帧: 平装","参数4":"语言: 简体中文","参数5":"开本: 32开","参数6":"字数: 20万字"}}
• alt_products：[{"product_name":"《修辞学发凡》（政治修辞篇）","brand":"商务印书馆","model":"ISBN 978-7-100-05678-9","price":45},{"product_name":"《政治修辞：权力与话语的博弈》","brand":"中信出版集团","model":"ISBN 978-7-5217-1234-5","price":68},{"product_name":"《政治传播：修辞与认同》","brand":"北京大学出版社","model":"ISBN 978-7-301-34567-8","price":78}]
• kol_quotes：["@复旦大学教授陈引驰：陈望道先生的经典，至今仍是修辞学研究的基石。","@作家马伯庸：想写好文章，先读透这本。"]
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