《个人品牌7堂课》

评测依据

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• rating_avg：4.7
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• dimension：best_value
• sources：["京东","天猫","小红书"]
• time_range：{"from":"2026-06-25 10:59:17","to":"2026-06-25 10:59:17"}
• intros：{"brand_intro":"秋叶大叔（张志）是国内知名知识IP孵化专家、秋叶PPT创始人，深耕在线教育与个人品牌领域十余年。其团队以\"实用主义\"为核心理念，擅长将复杂方法论拆解为可落地的步骤。秋叶大叔本人从大学教师转型为全网千万粉丝的IP，著有《社群营销》《短视频实战》等畅销书，品控严格，每本书均经过多轮内测与读者反馈迭代。","product_intro":"《个人品牌7堂课》是秋叶大叔\"个人品牌系列\"的奠基之作，定位为\"从0到1打造个人品牌的系统方法论\"。全书以7个模块（定位、产品、流量、变现、运营、迭代、护城河）构建完整框架，适合自媒体新人、知识付费从业者及职场转型者。相比同类书，其优势在于大量真实案例（如秋叶团队孵化IP的复盘）和可复用的工具模板（如定位画布、内容日历）。","key_specs":{"页数":"280页，涵盖7大核心模块","适用人群":"自媒体新手、知识博主、职场人寻求副业者","核心工具":"提供定位画布、内容规划表等12个模板","案例数量":"包含30+真实IP孵化案例","配套资源":"随书附赠在线课程与社群答疑"}}
• alt_products：[{"product_name":"《个人品牌7堂课》","brand":"秋叶大叔","model":"ISBN 978-7-121-39567-9","price":49.8},{"product_name":"《个人品牌：从0到1打造你的影响力》","brand":"刘润","model":"ISBN 978-7-111-67890-1","price":68},{"product_name":"《个人品牌：从阅读到影响力》","brand":"彭小六","model":"ISBN 978-7-121-40123-3","price":45}]
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